* * Please note that registration to this face-to-face event is now closed * *

Motivations, Interactions, and Impact: Understanding Audience Experience

Monday, November 8, 2010
8:00 am– 4:30 pm

The 2010 Smith Leadership Symposium explores current research into why people visit museums and how they engage in, and benefit from, the experience. The symposium, developed in collaboration by numerous California-based professional associations, features key thought leaders and the release of a landmark collaborative audience-research study recently completed in Balboa Park. Not just for museums —this event also explores how audience motivation and engagement relate to other types of arts, science, and cultural experiences.

FEATURED PRESENTERS

• Dr. John Falk, author of Identity and the Museum Visitor Experience
• Nina Simon, author of The Participatory Museum
• Dr. Marianna Adams, Audience Focus, Inc.

BREAKOUT SESSIONS

• How do identity, motivation, and experience work together? Dr. John Falk
• How can museums encourage or facilitate social engagement among visitors? Nina Simon
• How does understanding experience help us better reach diverse audiences? Salvador Acevedo
• Now that we have all this audience research data, what do we do with it? Marianna Adams

Don’t miss this California-based, blended (live + Web) learning experience!