A study commissioned in 2001 by the Council on Library and Information Resources (CLIR) and the Digital Library Federation (DLF) suggests that library directors on campus are facing a challenging environment composed of groups of faculty and students with highly disparate information needs. Faculty and graduate students are voracious in their demand for information in all media and are less concerned about the media -- print or digital -- than they are about functionalities -- convenience, searchability, access at the desktop, and so on. At the same time, some branches of science, most notably astronomy and genomics, are beginning to forge a new type of science based on discovery, where discovery uses the tools of data mining and massive data sets coupled with sophisticated analysis and visualization tools. Thus, the net effect of the introduction of new technologies seems to be additive; new modes of communication and expression are creating greater complexities on campus rather than substituting one form of representation (digital) for another (print). There are historical precedents for such differentiation and complexity. Radio, introduced as a mass market medium in the 1920s, used forms evolved by older genres, notably publishing and entertainment, yet eventually evolved new forms of creative expression of which advertising, soap operas, and the iconic disc jockey are but three. Similarly, television initially adopted many of the forms of radio. With time, the creative community around television also evolved new modes of expression suitable to audiovisual broadcasting to a relatively small screen. Our challenge, then, is to recognize that the new digital medium will support as yet undreamed modes of expression that will tax our ability to serve students and faculty today as well as support scholarship in generations to come. This presentation will offer a view of these developments and invite participants to discuss ways to cope and anticipate.