Every day, millions of people concerned about thousands of causes, go through a new door in the very same fundraising pyramid that has appeared in fundraising books for years.

For the decade that charities have been raising money online, the lion’s share of attention has gone to small gift fundraising. In this session, we will present seminal quantitative research into the online behaviors and preferences of major and middle donors, which shows that there is significant room for improvement in the way nonprofits meet their online needs.

The dramatic rise in popularity of online social networks over recent years has been heralded as representing a significant opportunity for individual donor fundraising, but few organisations have yet established how best to generate significant income through them.

Social media has become an increasingly important factor in the success of non-for-profit fundraising, communications and advocacy. The workshop will present how to use the new communication culture and online tools to mobilize support from donor governments.

How does an organisation leverage someone’s electronic sense of self and community to raise money and find new supporters? This exciting session will look at meteoric rise of social network sites and their vast potential for fundraising and campaigning.

Are you feeling out-gunned by the competition for dwindling resources? Do you have a cookie-cutter brand that’s the same as everybody else’s out there? Learn how to rise above these issues and attain standout status with applied marketing savvy.

This session focuses on how your organisation can built a big e-mail “donor prospect” list by using Web site sign-up offers, petitions, advocacy, list swapping, search, paid media, and even mobile. We’ll show cases studies from an organisation that grew its list from 100,000 to 1.4 million, as well as a smaller NGO that doubled its list to 15,000 in a year.

A digital strategy should encompass a vision that looks at how your organisation can use digital media to…

This session will cover 5 case studies from Defenders of Wildlife of cross-channel integration between email, direct mail, telemarketing, major donor outreach, social networking sites, ecommerce and earned/paid media.

In this fast-moving session, you’ll learn how online communications and fundraising techniques can help your organisation lower costs and boost revenue—and how they can’t. Veteran fundraising consultant, author, and trainer Mal Warwick, co-author of the first book on Fundraising on the Internet well over than a decade ago, will guide you through the contemporary experience of some of the world’s most accomplished fundraising organisations.