While your organization may not be able to duplicate the community building and fundraising of the Obama campaign, Obama’s External Online Director Scott Goodstein will discuss better ways of using Facebook, MySpace and other social networks, as well as mobile messaging, to build and activate your constituency and raise money.

You’ll get ideas on how to use for your organisation the same Web 2.0 principles that have help build Kiva into an online space where over 300,000 people have made loans to people in the developing word. These Web 2.0 principles include crowdsourcing, creating an addictive experience, building in increasing returns on data, taking advantage of the “long tail,” and being “radically transparent.”

This plenary will cover strategies for using video, specifically YouTube, to fundraise for your cause, including how to use existing YouTube/Google product technologies to target small-dollar donors and how to deepen the level of engagement among your donor base.