While your organization may not be able to duplicate the community building and fundraising of the Obama campaign, Obama’s External Online Director Scott Goodstein will discuss better ways of using Facebook, MySpace and other social networks, as well as mobile messaging, to build and activate your constituency and raise money.
You’ll get ideas on how to use for your organisation the same Web 2.0 principles that have help build Kiva into an online space where over 300,000 people have made loans to people in the developing word. These Web 2.0 principles include crowdsourcing, creating an addictive experience, building in increasing returns on data, taking advantage of the “long tail,” and being “radically transparent.”
This plenary will cover strategies for using video, specifically YouTube, to fundraise for your cause, including how to use existing YouTube/Google product technologies to target small-dollar donors and how to deepen the level of engagement among your donor base.
Every day, millions of people concerned about thousands of causes, go through a new door in the very same fundraising pyramid that has appeared in fundraising books for years.
For the decade that charities have been raising money online, the lion’s share of attention has gone to small gift fundraising. In this session, we will present seminal quantitative research into the online behaviors and preferences of major and middle donors, which shows that there is significant room for improvement in the way nonprofits meet their online needs.
The dramatic rise in popularity of online social networks over recent years has been heralded as representing a significant opportunity for individual donor fundraising, but few organisations have yet established how best to generate significant income through them.
Social media has become an increasingly important factor in the success of non-for-profit fundraising, communications and advocacy. The workshop will present how to use the new communication culture and online tools to mobilize support from donor governments.
How does an organisation leverage someone’s electronic sense of self and community to raise money and find new supporters? This exciting session will look at meteoric rise of social network sites and their vast potential for fundraising and campaigning.
Are you feeling out-gunned by the competition for dwindling resources? Do you have a cookie-cutter brand that’s the same as everybody else’s out there? Learn how to rise above these issues and attain standout status with applied marketing savvy.
This session focuses on how your organisation can built a big e-mail “donor prospect” list by using Web site sign-up offers, petitions, advocacy, list swapping, search, paid media, and even mobile. We’ll show cases studies from an organisation that grew its list from 100,000 to 1.4 million, as well as a smaller NGO that doubled its list to 15,000 in a year.
Recaudar fondos se ha convertido en un enorme desafío en estos tiempos, y ahora más que nunca, utilizar nuestra creatividad es clave para tener éxito. ¿Estás cansado de rogar por dinero que nunca aparece? Si realizas un análisis profundo de cuáles son las capacidades y los activos que tiene tu organización, y cómo puedes utilizarlos para generar nuevos ingresos, te puedes encontrar con muchas sorpresas. Si eres responsable de generar ingresos en tu organización y estás dispuesto a romper con algunos paradigmas, ven a escuchar esta experiencia y prepárate para descubrir muchas oportunidades alrededor de utilizar nuevas tecnologías y recaudar fondos.
Nearly every one of your supporters and prospects has a mobile phone with them all their waking hours. In Brazil, we are figuring out how to use SMS text messaging to build our supporter base, enable them to get involved and take action on our issues and projects – and donate money. This workshop will demonstrate how Greenpeace Brazil has built its mobile program, what we’ve tried, what’s worked – and what hasn’t.
Millones de personas preocupadas por miles de causas cada día entran a por una a puerta de la pirámide contributiva que por anos ha quedado estática en libros de Fundraising. En esta sesión Marcelo Iniarra hará un aporte a esta pirámide, presentando dos conceptos, el primero, la pirámide cuenta con una nueva entrada donde entran los “non financial digital supporters” de la mano de los nuevos medios, vía los sitios web, email y cada vez mas con SMS u otras alternativas de acceso wireless, y el segundo concepto es la incorporación de una nueva tribu a los probadores sociales o "social trysumers" que experimentan por primera vez de manera gratuita a las organizaciones sociales.
La sesión estará enfocada en el estudio de uno de los más exitosas campañas de Greenpeace Argentina.
A digital strategy should encompass a vision that looks at how your organisation can use digital media to…
This session will cover 5 case studies from Defenders of Wildlife of cross-channel integration between email, direct mail, telemarketing, major donor outreach, social networking sites, ecommerce and earned/paid media.
In this fast-moving session, you’ll learn how online communications and fundraising techniques can help your organisation lower costs and boost revenue—and how they can’t. Veteran fundraising consultant, author, and trainer Mal Warwick, co-author of the first book on Fundraising on the Internet well over than a decade ago, will guide you through the contemporary experience of some of the world’s most accomplished fundraising organisations.
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