Many of this year’s presenters approached interactive technologies for libraries from theoretical and practical perspectives. One recurring theme, as Char Booth, and her mother or grandmother (?) before her so eloquently put it, was that “one size fits no one.” While large, broad research initiatives published by organizations such as ECAR, Pew, and the New Media Consortium are getting a lot of attention and calling on librarians to respond to the needs of the 21st century college student, individual libraries are zooming in on their specific populations and getting dramatically different results from each other and from the broader national and global samples. Lynn Sutton of Wake Forest University and Rosann Bazirjian of UNC Greensboro replicated the OCLC Perceptions study at their institutions, and found that what mattered to their students about the library differed as much as their respective universities do, and that neither population resembled the global sample. Char Booth and Christopher Gruder revealed in their presentation about surveying Ohio University students on their web 2.0 interests and habits that their data didn’t match national averages or other universities’ samples either. The obvious conclusion, emphasized in both presentations, and which Jackie B. highlighted in her post below, is that college and university libraries need to understand their local patron cultures and design and implement services accordingly. But I think the fact that this was a recurring theme at this year’s conference begs a question, at least among those of us who are fairly new to the profession and to higher education. One can assume that, due to socioeconomic variables, there have always been differences among student populations. But can demographics/socioeconomics totally explain what’s going on today? Why do many students at one university blog, for example, while practically no one at another school does? And, in terms of increased student engagement and learning, what are the broader implications of understanding these differences?




