Session Description:
The MIT Libraries recently completed a successful advertising campaign that challenged students to solve puzzles using library resources. The advertisements were informed by feedback from several sources, including surveys and focus groups. Results included a stronger connection with puzzle-minded students, increased usage of the library resources featured in the ads, and new ideas about reaching out to students. Discover how a sharper picture of a target audience can lead to improved outreach efforts.

Benefits/Objectives:

• Review user feedback from a variety of sources in order to develop a more effective outreach campaign.
• Examine different advertising options in order to identify better strategies for reaching students.
• Enter the puzzle world at MIT in order to learn how non-traditional methods can be a great way of engaging students and raising awareness of library resources.

Presenters:
Mark Szarko, Massachusetts Institute of Technology, Cambridge, MA, United States
Stephanie Hartman, Massachusetts Institute of Technology, Cambridge, MA, United States
Mathew Willmott, Massachusetts Institute of Technology, Cambridge, MA, United States

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